Challenge 1: UrbanGO
It’s super exciting for me to start with my first IronHack design thinking challenge for UI/UX design.
In this first challenge I will work with the case study of UrbanGo, who’s a public transit and mapping startup based in Silicon Valley. Their goal is to solve the problems of urban mobility by offering the quickest and cheapest public and private transport routes to their users.
UrbanGo already developed a mobile application for its users, so they can select a starting point and a destination, and the app provides different multimodal routes with the estimated time and their cost.
To obtain first-hand information, I have interviewed common transport users between 20 and 35 years old, familiar with mobile applications, people with different : professionals, students and mothers.
The first problem is the decentralisation of public transport, the user has to buy a ticket for each type of transport, for one journey can combine different transports. This implies a great loss of time in the fluidity of the journey, not to mention the environmental impact. Add to this the lack of available or functional machines, queues, limited types of payment proposed, no machines presents at all stops.
The schedules are one of the main concern, because all we have to be somewhere at sometime, so if we can not have the schedules in live or one universal ticket to follow an alternative route, it becomes a very frustrating experience.
DEFINING THE PROBLEM
To define the main problem I will address the three main starting points:
· One ticket for each type of transport/One machine for each type of transport…
·Insufficient or out of service machines.
· Payment methods limited.
· Missing a connection, by combining different transports, there is a risk of missing the sequence if there is a delay on one of them.
· Last minute re-routing (travel flexibility) and purchase of other tickets.
· Shows possible routes without prices or machine locations.
· Is not connected to public transport websites to inform about detours or problems with lines.
· Information not updated at the moment.
I made a sketch with my main ideas to solve the main problem, taking into account the current process that takes place between the application and the physical points of sale.
The key points of my proposal are the following:
- Agreement between public transports in the city to be able to offer appropriate group fares and subscriptions, either by journeys, time range, distance, etc.
- QR or code on transport: not all buses or terminals have a QR scanner, so I decided to have the user scan the code or enter a numeric code into the application for every trip.
-Easy and flexible payment method, I propose an electronic wallet where the user can recharge it whenever he needs it, once he start a trip he will scan the QR code present on the transport used and in this way he will be debited only for the trip he has made. At any time the user can replace the journey with another, it will only be debited after scanning and confirmation.
The task of a ui/ux designer never ends and I realized how complex it can be.
Listening to the opinions of my interviewees I could see how important public transport is in their daily lives, how stressful and frustrating it can be for them not to have the right timetables or to find a machine to buy their tickets. Because their job or being on time for their children depends on it.
This exercise made me put into practice lot of good things: my ability to listen and empathise, also the process of generating ideas and prioritising by degree of importance and putting it all down on paper (which is not always easy).
It made me loosen my hand a bit, as I had a long time without writing and drawing, I promise I will improve!